Show and Tell is an Alexa feature designed to help blind and low vision customers identify grocery items.

With Show and Tell, blind and low vision customers can hold up an item to the Echo Show camera and ask, “Alexa, what am I holding,” and Alexa helps identify the item through advanced computer vision and machine learning technologies for object recognition.

Amazon believes in starting from the customer and working backwards, a philosophy also applied to inventing and using our technology resources for good. That means paying attention to what all of our customers are telling us.

“The whole idea for Show and Tell came about from feedback from blind and low vision customers,” said Sarah Caplener, head of Amazon’s Alexa for Everyone team. “We heard that product identification can be a challenge and something customers wanted Alexa’s help with. Whether a customer is sorting through a bag of groceries, or trying to determine what item was left out on the counter, we want to make those moments simpler by helping identify these items and giving customers the information they need in that moment.”

For more information, read more on the Amazon Alexa Blog.